The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

To the uninitiated, these videos might sound like something you would usually find in a very particular, potentially risqué corner of the internet. Maybe you’re more familiar with the purely ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

"ASMR is a deeply relaxing and comforting feeling, usually accompanied by tingling sensations in the head," says Craig Richard, PhD, an ASMR researcher and founder of ASMR University. The"tingling" ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...