The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

When the U.S. Department of Justice originally brought — and then won — its case against Google, arguing that the tech behemoth monopolized the search engine market, the focus was on, well … search.

Many users are in the dark as to how much of their personal information is retained by search engines, how long the data is kept, and what security measures they can take What if there were a giant ...

OpenAI has a strategic lead by making publisher agreements and releasing SearchGPT to a small group of users.

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Google accused SerpApi of 'circumventing security measures protecting others’ copyrighted content that appears in Google ...

Links As Trust And Context Signals, Not Drivers Of Ranking Links increasingly function to confirm that a site is legitimate ...