There are many ways to manage a marketing team, and companies are always looking for ways to improve upon what they already ...

Cameron Partridge, Founder of HydraBlackline and advisor to firms on AI, marketing and growth. Former CMO of global AI / technology CMO. The future of marketing won't be decided by more creativity, ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. As we enter 2026, the rules governing B2B growth are changing—and ...

As the costs for artificial intelligence mount to eye-watering levels, companies are starting to look for ways to pull revenue from free consumer apps like ChatGPT. These AI services may be new, but ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or ...

We’re proud to honor the 2026 Restaurant Marketing Top 30 Movers & Shakers, who will be recognized at the Restaurant Marketing Workshop on June 2–3 in Boston. Registration is open.

Whether it’s redefining the world of marketing, finance or customer support, it is no secret that artificial intelligence (AI) is changing the way we work. Sales, as both a function and a profession, ...

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, ...