Apple is continuing its understated advertising spree on its hit AppleTV show "Severance." The Lumon Terminal Pro, a prop from the show, is listed on the Apple Store alongside Macs. "Severance" became ...

Apple isn’t a company exactly known for its sense of humor, but it has amused people across the internet today by adding a Lumon Terminal Pro to its website. When you visit the Mac part of Apple’s ...

If you're missing the Macrodata Refinement division after the recent Severance Season 2 finale, Apple has added a new Lumon Terminal Pro computer to its Mac Store to help you deal with your withdrawal ...

Praise Kier! Apple has released a film all about how the editing of Severance impacts its storytelling and is highlighting the fact with a fake listing for a Lumon Terminal Pro. The stats say that not ...

In celebration of the season 2 finale of Severance, Apple did something a little out of the ordinary when it listed a "new" Lumon Terminal Pro computer, alongside the recent MacBook Air (M4).

CNET interviewed Professor Tsay about this instance of reverse product placement, and the goals of Apple TV+. From the article: Dr. Andy Tsay, a professor of business and analytics at the Leavey ...

All outies take note, you could soon be using the very same Lumon keyboard as your innie, thanks to the MDR Dasher Keyboard. If that sentence made no sense to you then you’ve likely not seen Severance ...

Apple might not really be able to sell you a Lumon terminal, but we noted earlier this month that you will be able to buy a Severance-inspired keyboard. The good news is that you now have a chance to ...