Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

Despite the thriving B2C and eCommerce market today, many businesses still struggle to build effective marketing strategies, especially when it comes to the new area of B2C lead generation. However, ...

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable ...

B2B and B2C lead generation have their differences and similarities, but this much is certain: both sides can learn from each other. They each have the same target in their sights (i.e., sales), which ...

Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies. Does your business use paid search for its B2C ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Results from an Econsultancy survey released in February, conducted in partnership with the Email Experience Council of the DMA, and reported by Marketing Charts, show that 55% of client side ...

(MENAFN- GetNews) There's a reason a live conversation still feels different from any email or ad. A call lets people ask real questions, share context, and decide faster. When done with care, ...