SHELTON, CONN. -- The BIC 4-Color Pen is getting an upgrade in 2016 with the newest addition to the 4-Color portfolio: the BIC 4-Color Stylus and Pen. The product features a pen with BIC’s four ...

The partnership is an extension of BIC's "A Pen for Every Side of You" campaign, empowering students to unleash their creativity using the BIC 4-Color Ballpoint Pen BIC and Charlie Puth team up to ...

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens ...