She may be a Barbie girl but she’s no longer living in a Barbie world. Last week, toy manufacturer Mattel announced on a conference call that sales for their flagship doll have been on a precipitous ...

She may be a Barbie girl but she’s no longer living in a Barbie world. But is this goodbye for Barbie? Mattel seems confident that it will be able to get Barbie back on track; after all, it wasn’t ...

Fresh off the resounding success of “Barbie,” Mattel is partnering with Universal Pictures to develop another live-action film based on its top-selling dolls. The El Segundo-based toy company and the ...

A line of dolls resembling vampires is sucking the blood out of Barbie sales from toy stores around the country, the Christian Science Monitor reported. Mattel’s Monster High dolls, also known as ...

NEW YORK | As far as catfights go, this is a doozy. Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life. But Barbie's competitors look nothing like ...

NEW YORK — As far as catfights go, this is a doozy. Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life. But Barbie’s competitors look nothing like ...

Remember the good old days when Barbie, the perfect beauty, arrived on the scene in our childhoods? As much as the psychologists warned us that Barbie was a role model we could never live up to, we ...

NEW YORK — As far as catfights go, this is a doozy. Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life. But Barbie's competitors look nothing like ...

FILE - In this Thursday, July 25, 2013, file photo, women with their children visit Barbie toys on display for sale at the Kids Fun Expo in Beijing. Mattel, which manufactures Barbie toys, reports ...

The skinny goth girls of Monster High are eating Barbie’s lunch. Toy giant Mattel said sales of its iconic Barbie dolls tumbled 12 percent in the second quarter — partly because of cannibalization by ...

Barbie sales have been plummeting recently. Mattel reported today that sales of the doll fell 12% year-over-year. The problem is isolated to Barbie: Sales of the company's other girl brands climbed 23 ...

Barbie wouldn’t last a day at Monster High. The latest fashion dolls from Mattel Inc. are a dramatic departure from the toy maker’s most recognizable blond: As the offspring of famous monsters, the ...