We asked industry experts to share their customer success stories that they consistently use to attract new customers—and what makes those stories so compelling and relatable. This collection of ...

You step up to speak. A room of potential clients waits. You have half a minute to capture their interest without rotely listing features or falling back on industry jargon. If that thought makes your ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...