According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

Let's be real - contouring can feel like one of those makeup techniques that looks effortless on beauty gurus but somehow ...

We’re all familiar with the art of contour makeup (whether we can actually do it well ourselves is another thing) and how artists are able to create envious bone structure—even if you weren’t born ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. One beauty movement that continues to evolve, however, is contouring. The makeup ...

The clean beauty market is expected to exceed $11 billion by 2027, according to a report by Brand Essence, a market research company. Image We spoke with two clean makeup brands — meaning their ...

Makeup has the incredible power to enhance our features and bring out our natural beauty. One technique that has gained immense popularity in recent years is contouring. By strategically using shadows ...

This product is a multitasking must-have that delivers a second-skin finish that looks natural and feels incredibly lightweight. You can use it to conceal and contour. It has two types of hyaluronic ...

The holiday season is in full swing and you might be struggling to find the perfect gift for your girlfriends. Why not consider giving them clean makeup? Gifting your girlfriends with makeup products ...