Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Under constant pressure to stay ahead of the competition, companies often adopt the latest ...

Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...