Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

Think about the colors of the world around you—the blue of a cloudless sky, the green of a new leaf, the blazing red of a tulip’s petals. We see these colors because of the way our eyes work. But what ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

I’ve always been partial to blue. But if I had previously known about the color “olo,” then maybe it would’ve become my favorite instead. Pop Mech continually dives into the latest discoveries in ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? The human eye does not actually see purple, as purple is not a color on the visual ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...