The ad sales division of Comcast Cable has launched a self-service buying option, pitched as an alternative to traditional TV ad buying that allows small business owners and local advertisers “the ...

NEW YORK--(BUSINESS WIRE)--Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has appointed Melanie Hamilton as vice president, national sales. In this role, ...

TV stations aren't the only ones seeing big rises in local advertising revenues. The fortunes of local cable, and the biggest cable system operator Comcast Corp., are climbing as well. In the first ...

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. Solution ...

Comcast Spotlight, the division of Comcast Corp. responsible for local ad sales, reaches 33 million homes in 80 TV markets. That’s an audience U.S. gun shop owners will no longer have access to.

“We are thrilled to welcome Maria to Comcast Spotlight and benefit from her expansive expertise, especially in the digital and social media marketing space,” said Hank Oster, Comcast Spotlight's ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—Comcast Spotlight has launched a new product that it says will offer greater ...

Comcast Corp.’s local cable-TV based advertising division is getting a rebranding effort: Comcast Spotlight is changing its name to Effectv. Pronounced "e-FEC-tiv," the rebrand is intended to deliver ...