Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta announced that it’s expanding its AI-powered business chatbots to brands on WhatsApp and Messenger using click-to-message ...

Social media feeds are an ideal place to advertise, and a well-executed campaign can help businesses grow significantly -- but creating them is a lot of work. Meta's new generative artificial ...

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: The landmark partnership with WPP means that ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. News flash: Meta’s looking to enable fully automated ...

The digital advertising landscape is undergoing a massive transformation, thanks to artificial intelligence (AI). AI technology is changing the way businesses target customers, personalize ads and ...

It's a great idea to produce cool product teasers in ad style since it grabs people's attention and boosts your marketing. A good teaser can get people to stop, watch, and wonder what your product is ...

Generative AI is reshaping digital advertising. In fact, 99% of marketing and business leaders are using AI in some fashion, according to a 2024 survey from the Marketing AI Institute. The reasons for ...