Why CRM software fails in growing startups and how fixing process, not tools, makes it work.

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

As AI reshapes modern workflows, teams are rethinking CRM tools that only store data. Attio offers a more flexible, AI-native approach by turning customer information into searchable context, ...

Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

HubSpot, a provider of marketing automation and customer relationship management tools, announced the launch of what it calls the first CRM deep research connector with ChatGPT on June 4. The ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Small businesses need modern customer relationship management platforms to help them stay agile and meet evolving ...