True AI fluency isn’t about using the most advanced model. It’s about enabling intelligence to flow freely between customer ...

In today’s retail climate, merchants are encouraged to gather as much data as they possibly can to understand the internal and external strengths and weaknesses of their company. Retail organizations ...

One of the major retail themes born out of the experiences of the past 16 months is the idea of “digital transformation” and what it means from a marketing perspective — which raises a question: as ...

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A common theme being emphasized in the business world now more than ever is that what happens on the inside of an organization and amongst employees is often felt on the outside by its customers. The ...

In ecommerce news, buy-now-pay-later service Klarna might be launching its own retail media network. In an AdExchanger podcast, CMO David Sandstrom discusses this possibility; provides thoughts on ...

Customer retention represents one of the most valuable investments that businesses can make. Research has consistently shown that customer loyalty is one of the primary success factors in any retail ...

Continue to put your customers first and make empathy a consideration for all campaigns moving forward. It’ll benefit your brand in the long run. COVID-19 has hit retail hard. Unemployment is at ...