Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch "factory" that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

Swatch Group Japan Ltd., Swatch Division (headquarters: Chuo-ku, Tokyo), has begun selling designs by Boa Mistura, an artist collective with roots in graffiti art, on the Swatch online store for its ...