As a founder, I spent countless hours refining my elevator pitch and practicing it every chance I got. I learned that “leading with the need” is an extremely effective way to position your product as ...

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates). Product descriptions do two things on your ecommerce store — they ...

When you’re setting up or optimizing an ecommerce site, you’ve got tons of things to keep track of, like a business plan, pricing, photography, design, marketing. After all the set-up, it’s easy to ...

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for ...