Digital has become the darling of the media and advertising worlds. Marketing budgets continue to shift toward interactive channels, and business innovation is increasingly founded on digital ...

Global advertisers poured roughly US $1.1 trillion into media in 2024—more than 50 percent higher than 2019 levels. Yet 42 percent of organizations still admit they haven’t defined a digital marketing ...

NEW YORK (June 18, 2024)—The Covert Code: Mastering the Art of Digital Marketing by Anna Covert is now available. The book is published with Forbes Books, the exclusive business book publishing ...

How CMOs can build a master strategy — a blueprint — to drive growth. In previous CMSWire articles, we discussed the changing role of the CMO, how marketers can develop a digital customer-centric ...

Historically, the majority of healthcare services and products have been available to the general public offline, but as the world has become increasingly digital, so has our approach to healthcare.

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...