Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The pandemic has had an impact on practically every business and significantly influenced the marketing industry and global advertising. B2B marketing trends have evolved to reflect market behavior ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. The world of media and brand response marketing has evolved ...