In the pantheon of luxury goods, Rolex has a unique spot: The word conjures up not a logo or a covetable item, but rather the very idea of a beautifully made and enduring timepiece. It is nearly ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

The Rolex Explorer is often overshadowed by the Subs, the GMT’s, and certainly the Daytonas - those watches that always bring down good money at auctions and were worn by dictators, diplomats, and an ...