Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

In modern culture, games are everywhere we look; not just video games. Recently. the top movie in the theatre was the “The Hunger Games.” The most popular TV show is “Game of Thrones” and the most ...

Research shows 70% of business transformation efforts fail due to lack of engagement. My colleagues working at large legacy-era companies might estimate closer to 90%. Whatever the case, in an age ...

Dr Katharina Lochner, research director at cut-e, the international assessment specialist, will present alongside three of her colleagues in two symposium sessions on gamification and meaning in the ...