What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

If you don’t know what Fibonacci day is then go now and have a look at the calendar, write today’s date in the Month/Day format (11/23), you’ll notice a pattern, the first four digits of the famous ...

When artist and architect Rafael Araujo needs inspiration to create a new illustration, all he has to do is look out the window of his studio in Caracas, Venezuela. He can instantly spot what he ...

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When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

“Do you see the pattern? Each number in the series after the first two numbers is the sum of the preceding two numbers.” That’s how I began my last column focusing on the Fibonacci sequence, which ...