Boomers avoid impulse buys, but every generation can succumb to a certain trigger

An impulse buy is a spontaneous purchase, often driven by emotion or fear of missing out (FOMO). Retail shops and ecommerce ...

Boomers are great at avoiding impulse buys, but every generation gives in to this 1 trigger. Are you falling for it too?

Baby boomers appear to be best at avoiding them. Nearly three-in-four (74%) millennials said they make frequent or occasional ...