Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

Jamie Benedict, Ph.D., R.D. Marketing strategies are often used to promote foods and drinks that are high in fat, sugar and/or salt to children. This can undermine parents’ efforts to develop healthy ...

RRD survey shows the lasting and untapped power of word of mouth, direct mail, and in-store signage After a year of volatility and transformation, consumers value traditional marketing channels. For ...

Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and ...

Beauty brand Ulta found itself apologizing Monday for a tragic gaffe. (Brian Cassella/Chicago Tribune/Tribune News Service via Getty Images) Ulta Beauty is proving that representation and revenue go ...

In the shifting tides of retail, the prominence of Retail Media Networks (RMNs) has surged, signaling a new dawn of digital marketing within the retail sector. This rise is anchored in the growing ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...

More consumers are using their smartphones to research products and learn about sales from their favorite retailers, according to a report from NinthDecimal. Between Q2 2013 and Q2 2014, consumers’ ...