Assam silk saris, also known as Muga silk, is a type of traditional Indian silk sari that is prized for its golden soft, and luster texture. It is made from the golden silk of the Muga silkworm which ...

By following these guidelines, you can help preserve silk saris for extended periods, ensuring they remain in good condition for generations to come. Any stains or spills should be addressed promptly ...

At 4 am outside a silk showroom in Karnataka, the line begins to form. By the time the shutters rise, dozens of customers are ...

Fast fashion fades, but heritage lives on, says Kamlesh Talera, as he reflects on legacy, authenticity, and the evolving ...

Sarees have long been a symbol of elegance and tradition and in 2024 double borders in contrasting colours are captivating a new generation of fashion enthusiasts. A stunning example of this is the ...

Clad in a dull green sari, Keerthy Suresh’s Savitri in Mahanati sits quietly in a taxi. She listens as the driver speaks of his daughter’s wedding and his mounting worry of affording it. Upon reaching ...

City-based ethnic label Naina Jain, known for its gorgeous tie-and-dye creations, makes it to The Design Museum London’s exhibition, The Offbeat Sari. Part of the brand’s Spring Summer 2022 collection ...

A viral reel showing overnight queues and strict shopping rules at a KSIC store has sparked debate online: What's so special ...