Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more.

The social media giant says it was time for a sharper and more modern look after a decade.

Welcome to Instagzam.

Today, Instagram unveiled a refresh of its wordmark, accompanied by the usual bland corporate platitudes these kinds of announcements are always packaged with. Head of Instagram Adam Mosseri called it “leaner and more modern, with references to the ...

BBC's Top Comment podcast has found a network of Instagram profiles glamourising the swim around the Morocco-Ceuta border fence.

But among the news and mixed responses that somehow shook the internet, there's a little theory brewing beneath the surface, and it's rooted in Gen Z's reading and writing abilities when it comes to cursive. Don't shoot the messenger.

On Thursday, Meta unveiled Instagram's first updated wordmark in 10 years, with Instagram head Adam Mosseri describing the redesign as "cleaner and more modern" while paying tribute to the app's original branding.