PM USA will continue to leverage its IQOS retail ecosystem, including IQOS mobile, popup, and kiosk retail format which allows for more strategic and agile marketing plans," he said. PM USA's ...

PM USA introduced IQOS to the U.S. market when it launched the product in Atlanta in September. After opening the first IQOS store in Lenox Square, the company rolled out additional retail touchpoints ...

IQOS has to be approved for sale in the USA at some point in time, the question is when and will it get a reduced risk label? The Gottlieb resignation will help get IQOS approved in 2019, sooner ...

The tobacco stock has emerged as a clear winner in the new-look nicotine and tobacco space, where traditional cigarettes and chewing tobacco are losing ground to smoke-free alternatives, such as ...

TOKYO/TEL AVIV/BOGOTA – In Tokyo’s upscale Ginza shopping district, around the corner from the sparkling storefronts of Tiffany & Co and Cartier, shoppers searching for a new device called iQOS can ...

This article is in collaboration with IQOS. IQOS heats tobacco instead of burning it. It offers real tobacco taste and cigarette-like satisfaction but without the ash, cigarette smoke and smell. IQOS ...

TOKYO/NEUCHATEL, Switzerland – In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to cause disease ...