Colorsonic looks to make hair coloring easier by automatically mixing dye and developer in a ratio that delivers desired color results. Actress and singer Dove Cameron has been named brand ambassador ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

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L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...