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Lego Unveils Smart Play

Not even a power button — Lego’s smart brick could breathe new life into popular sets

Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?

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LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

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Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

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Lego launches ‘biggest innovation in decades’ with new bricks

Lego has unveiled a new "smart brick" technology at CES 2026 in Las Vegas, describing it as its "biggest innovation in decades".

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Lego unveils tech-filled Smart Bricks - to play experts' unease

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

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Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

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LEGO just announced its biggest innovation since the minifig

LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.