Lego, Smart and the brick
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LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)
Lego’s Smart Bricks differ from earlier tech-enabled Lego products by using wireless charging pads (avoiding disposable batteries) and boasting batteries that will still perform after years of inactivity.