Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

With Pippit, marketing agencies can convert product images, campaign images, and creative ideas into videos for publishing on ...

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power ...

This Marketo whitepaper explores the different tools which contribute to an effective content marketing strategy. These tools will help your brand engage with potential customers early in the buying ...

Content marketers have identified their main paint point as producing engaging content, according to a recent study by the Content Marketing Institute. Sixty-one per cent of respondents stated ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Emerging competition has pushed marketing to look beyond the obvious and paved the way to learn afresh and experiment with things. When there are no new set standards, formulas or tactics waiting to ...

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...