Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.

Because Google prioritizes user-centric metrics like page speed, mobile responsiveness and intuitive navigation when ranking search results, it is essential for brands to optimize their websites’ user ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

GEO optimization tools. New tools support structuring content for generative engine visibility and analytics. Marketing leader impact. Marketers must adapt site strategies to stay visible as AI alters ...

AI search is reshaping ecommerce by connecting customer intent with product discovery. This guide shows IT leaders and decision-makers how to optimize structured data, feeds, and content for AI ...