Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...
Formula milk should be sold in plain packaging to stop parents being exploited by marketing, the World Health Organization has said. Experts from the global health body said the industry was using ...
In 2016, Anaita Sarkar founded Olivia & Co, an online retail store selling personalised accessories. With a masters in commerce and marketing, Sarkar knew the importance of trying and testing ...
Jenny Stanley, MD at Appetite Creative, looks back at the recent Paris Packaging Week show. Paris Packaging Week 2023 was held from 31 January 31 to 4 February, and was attended by top packaging ...
In the marketing world, the holiday season presents a golden opportunity for brands to infuse a touch of festivity into their packaging. While many businesses eagerly embrace the spirit by adorning ...
Packaging Gateway on MSN
The new economics of packaging
Packaging has moved from a back-end cost to a front-line business decision, reshaping margins, sustainability strategies and competitive advantage across global markets.
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines. Modern SEO is about developing a cohesive brand identity ...
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