Walking through a grocery store can feel straightforward, but much of what appears simple is carefully engineered. Packaging, ...

More consumers suffering from the economic fallout of the pandemic will prioritize value when grocery shopping this year – forcing brands to rethink packaging and fueling private label innovation and ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

A new study found that brands with a front of packaging label were more likely to be healthy, and forced other brands to follow suit. Why that matters. Health-minded grocery shoppers have long known ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...