Recalibrated, iterated, call it what you want. Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, not spin, and advance your career.

I've said it before, and I'll say it again: Marketing will always be based on relationships. People want connection. They want to trust who they are working with — not just the business but the person ...

We asked industry experts to share one mistake they see people making when building their personal brand — and how can this mistake be avoided. Their advice focuses on authenticity, clear positioning, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

After wrapping up up my session at the BLACK ENTERPRISE Women of Power Summit in Las Vegas, Nevada, in March, I shared a little something with the hundreds of women who attended the Branding Boot Camp ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

In the words of Carl Jung, “The world will ask who you are, and if you do not know, the world will tell you.” It’s a sentiment that echoes profoundly in the realm of personal branding, a concept that ...

A few weeks ago, I spoke with my team about building their LinkedIn presence. I suggested posting often, commenting on others’ posts, and no longer waiting for that “perfect time” to start ...

In today’s competitive business landscape, personal branding has become essential for professional success. It’s more than a buzzword; it’s a strategic tool that influences how others perceive you and ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps. Your personal brand is more than just your ...