While e-commerce is thought to be changing the face of the retail industry, the reality is that the high street has never been more important. Point of sale (POS) marketing needs to be given precedent ...

The phrases "point of sale" and "transaction processing system" represent two different, yet closely related concepts having to do with the sales function. Each term represents a distinct and vital ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

The tobacco industry consistently targets populations through strategic marketing and point-of-sale advertising. You may not always notice these advertising patterns when tobacco products aren’t a ...

After the Civil War, American retailing saw a boom. Short of staff, merchants often enlisted strangers to assist customers and take payment. With little control over transactions, theft and ...

Nearly every aspect of retailing, from distribution to promotion, has changed dramatically during the last 20 years. And yet the focal point of consumer purchases is still the same: the “moment of ...