I’ve spent the past two decades helping companies build and launch products including Microsoft, Google, and now Xero. Some of these products have gone on to be very successful. Others have been total ...
Designing a product is about more than just catching the consumer's eye—it can also have a greater impact on their emotions and overall well-being. As today's potential customers continue to seek ...
As the whole field of product design is headed toward a pivotal transformation, product design leaders need to proactively explore (and answer) significant strategic and practical questions such as: ...
The content featured in this article is brand produced. It was a huge failure. And the most memorable experience of his career. As a senior product design strategy leader, Craig Saila has launched ...
Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...
Many of the world’s largest banks already have dozens, sometimes hundreds, of designers and developers in-house. They ...
Financial product owners face unique challenges that require staying ahead of the curve with innovative design strategies. Financial services must not only be efficient and user-friendly but also ...
Design thinking is, at its core, a process of empathizing with the user. The methodology has been successfully used in many industries to drive human-centred innovation, resulting in the creation of ...
In a global economy, image is everything. Perception is reality, as they say -- and trying to compete with companies all over the world, exporting products to places where regulations differ widely, ...