Long-term road maps are multiyear plans you can use to plot the life cycle of a new product. Road maps enable you to create realistic development and marketing budgets for the goods your firm produces ...

Ashay Satav is a Product leader at eBay, specializing in products in AI, APIs, and platform space across Fintech, SaaS, and e-commerce. What makes AI-driven products so distinct that we need a new ...

A product roadmap can be a powerful tool for your company. If you’re not familiar with the term, a product roadmap is essentially a visual summary that maps out the vision and direction of your ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

In the world of product development, end dates don’t exist. Launch day is definitely a great time to celebrate all the hard work put into the product, but developers would be foolish to think their ...

The road map is a vital part of product development. But only if it’s done correctly will it save your company from a rude awakening at launch time. Once the ecommerce juggernaut came to dominate ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in ...

Federico Sendra, CEO and cofounder of SpaceDev, a consultancy and development services company with a focus on blockchain and web3. Nowadays, standing out is harder than ever. Markets are ...