The cross-device company Tapad was an early mover in an ongoing trend where ad tech data companies divest themselves of their media sales businesses. In January 2018, Tapad – owned by the Norwegian ...
Drawbridge is letting brands get their hands dirty with cross-device data. On Monday, the cross-device company launched self-serve functionality that lets ad buyers see how their buying choices affect ...
CHICAGO, May 15, 2018 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed ...
Drawbridge to leverage the DoubleVerify suite of pre-bid targeting data sets across desktop and mobile NEW YORK, May 10, 2017 /PRNewswire/ -- DoubleVerify (DV), the leading independent provider of ...
DigiTrust, a consortium built in 2016 of 20 initial programmatic technology partners, came together to improve the digital experience for consumers, publishers, advertisers, and third-parties, ...
Cadent has integrated a new feature into its Aperture platform that enables programmatic guaranteed bidding for addressable and connected TV (CTV) across set-top boxes (STB), smart TVs, mobile devices ...
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