In late April, Yahoo released a gorgeously designed new Weather app for iOS: a minimalist treat of meteorology that CEO Marissa Mayer said represented the second phase of the company’s attempt to ...

TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple ...

Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a modern, ...

Yahoo has changed its logo for the second time in 25 years, after its recent change back in 2013 -- before that, it had the same logo from when Yahoo first opened its doors in 1995. The company teamed ...

Could the purple logo to the right represent a new Yahoo branding initiative? Or just a photoshop hit job? Ben Sweat, a product manager at Snap, claims to have spotted it at the top of the Yahoo ...

Is struggling ITV breakfast show Daybreak slowly turning back into GMTV? Now that new editor David Kermode has arrived, Daybreak's old purple logo has been replaced this week by a new orange one, the ...

The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust Banks, debuted its brand Monday. The purple logo, a blend of the prior banks' burgundy and blue colors, ...

The Purple Angel dementia awareness logo is very personal to Alzheimer's' sufferer Norman McNamara. "It's an angel because I call my wife an angel and it's purple because it's a healing colour," he ...

Marco Vito Oddo is a writer, journalist, and amateur game designer. Passionate about superhero comic books, horror films, and indie games, he formally worked as a Senior Writer for Collider. When he's ...