Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.
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Uber, TomTom renew partnership

TomTom and Uber (UBER) have renewed their partnership to integrate TomTom’s maps, Maps APIs and live services across Uber’s global platform.
AMSTERDAM, Netherlands, Jan. 06, 2026 (GLOBE NEWSWIRE) -- TomTom ( TOM2 ), the specialist in mapping and location technology, and Uber Technologies, Inc. (NYSE: UBER) have renewed their partnership to ...
If you’ve ever hailed a ride on the app and, before booking it, saw a bunch of cars riding around in your area on your Uber map, you may have thought to yourself, “Oh that one’s close by I should book ...