I’ve noticed a problem with both marketing newbies and people who’ve been marketing their goods or services for decades: Most of them aren’t firing on all cylinders of the sales cycle. I believe many ...

See Kenda Macdonald, CEO of Automation Ninjas and bestselling author of "Hack The Buyer Brain," Backstage (on-demand) to learn how the human brain works when making a purchasing decision—and how you ...

Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...