From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by people ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...