Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

As part of the development of any communication strategy or plan, it is essential that stakeholder analysis is carried out at an early stage. Two different tools can be used: stakeholder matrices and ...

Stakeholders have varying levels of sway over your organisation. Whether they are an employee working 9 to 5 creating goods, or the person buying the goods for delivery miles away, both must be ...