B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

Lindsay Tjepkema, B2B advisor, brand-builder, speaker, and podcast host, is a 3x founder with 20+ years of experience building B2B brands. We’re in a high-noise, high-chaos, high-cortisol moment. That ...