The original flavor is being reintroduced by popular demand. Strongbow Hard Ciders is bringing back, by popular demand, its renowned Original Dry flavor this summer. The dry cider, with a 5-percent ...

The Heineken-owned cider brand has tasked the agency with leading both strategy and creative for its Strongbow Original, Strongbow Cloudy Apple and Strongbow Dark Fruit ranges throughout the year.

Pubs that stock Strongbow Original and Strongbow Dark Fruit alongside each other will see a rise in their rate of sale of almost half – the equivalent of selling an additional 62 pints a week, ...

Strongbow is rolling out its new dual font to pubs and bars nationwide – claiming it could boost cider sales by 44%. Operators who currently stock both Strongbow Original and Strongbow Dark Fruit ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

Strongbow is aiming to woo older consumers with the off-trade rollout of its Cloudy Apple variant. With Strongbow Original targeting 18 to 24-year-olds, owner Heineken hopes the launch will help the ...

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. America asked. Strongbow listened. Strongbow ...

The UK’s favourite cider is kicking off a summer of festival action, supported by independent creative agency Initials, which will see nearly 100,000 people visit its activations at festivals across ...

The new versions of the drinks have also "been positively tested with thousands of loyal Strongbow customers", it added. The main difference between the recipes is that Heineken has replaced saccharin ...

STRONGBOW has launched a rosé cider – and it should prove a hit at the beach this summer. The tipple is made with red apples, and has the same 4 per cent alcohol by volume (ABV) as Strongbow’s other ...

While Strongbow's original cider has been a summer favourite for many years, the brand has now released a rosé cider too - and it's available now. The Strongbow Rosé has been made with delicious blush ...

STRONGBOW is shaking things up by completely changing its cider recipe to remove artificial sweeteners, colours and flavours. Its owner, Heineken, claims it has reformulated all its flavours without ...