As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...

Explore the sunk cost dilemma, a key financial concept impacting decisions on investing in failing projects. Learn how to manage it with real-world examples and insights.

Even financially savvy people can fall into spending traps, such as impulse buying a new pair of shoes marketed to you as a ...

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Joe Biden’s self-inflicted electoral crisis is a classic case study in the “sunk cost fallacy.” As Vice President Kamala Harris and party leaders pour resources into the president’s flailing campaign, ...

MIchaelAaron Flicker is the co-author of "Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's ...

People tend to misunderstand the “sunk cost fallacy.” A firm invests in learning about a takeover target, and then hesitates to abandon the bidding or the search because it has sunk costs in this ...

The Atlanta Falcons hadn't been quarterback-relevant since Matt Ryan's salad days coming into the 2024 season, so general manager Terry Fontenot and his staff doubled down in free agency and the draft ...

The Falcons may look ridiculous for touting Kirk Cousins as a very expensive backup, but that’s much smarter than what other teams do with sunk-cost quarterbacks. It all seemed so simple at the time.