You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...