As cell phones and the use of text messaging have become nearly ubiquitous in the U.S. -- especially among the younger demographics that companies want to reach -- advertisers are using these new ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Mailchimp, the Atlanta-based small business marketing service that’s expanded from email into social media, search engine advertising and even postal mail, is adding another way for its customers to ...

Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative. Now, ask ...

Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it's become increasingly accessible and affordable for every level of ...

CTIA-The Wireless Association, estimates that 187.7 billion text messages were being sent each month, as of 2010. Whether you call it text messaging or short message service (SMS), marketing to people ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Others are pouring cash into social ads but still not finding the ...

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

Opinions expressed by Entrepreneur contributors are their own. Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or ...