Who knew buying toothpaste could get so confusing? In 2023, the global toothpaste market was valued at $18.7 billion, according to Fortune Business Insights, and is expected to grow to $29.06 billion ...

Fluoride has been the standard ingredient in anti-cavity toothpaste — and it’s probably a part of your current oral care routine — but modern oral care brands are bringing attention to a ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

Toothpaste is part of most everyone’s daily routine and the right kind is important for healthy teeth. For a product you spit out, there’s a lot to consider. The drugstore aisle is filled with an ever ...

Anna Gragert (she/her/hers) was previously the lifestyle editor at HelloGiggles, deputy editor at So Yummy and senior lifestyle editor at Hunker. Over the past 10+ years, Anna has also written for the ...